Q&A

anyone auto-enriching leads after a form capture? just want company + title from an email

Mar 28

we have a simple lead capture form on our site. name and email, thats it. we keep it short on purpose because conversion drops if we add more fields problem is the sales team then has to go manually look up each lead on linkedin to find their company, title, company size etc before they can even decide if its worth following up. takes forever and honestly most reps just skip it and call everyone which wastes everyones time is anyone using the enrichment stuff here to automatically fill in company data after someone submits the form? ideally i want: - form comes in with just email - enrichment runs and pulls company name, title, maybe company size - result goes into a table so sales can filter and prioritize we were paying for clearbit before and it was like $500/mo for what felt like a lookup API. hoping theres something simpler here

𝕏 in

Comments (11)

Ashley Hernandez · Mar 28

yep this is exactly what we do. the setup is basically form trigger > enrichment node > write to TinyTable the enrichment node takes the email and returns whatever it can find - company, title, linkedin url, company size, industry. you map those fields to columns in your table and the whole thing runs automatically hit rate depends on the email obviously. work emails (like john@acme.com) enrich really well, gmail/yahoo addresses not so much. for us its about 70-80% match rate on work emails which is good enough since those are the leads we care about anyway

River Thompson · Mar 28

wait this is included? like i dont need a separate enrichment subscription?

Casey Perez · Mar 28

its part of the platform yeah. credits based but way cheaper than standalone enrichment tools. we were paying clearbit too and this saved us a good chunk

Phoenix Walker · Mar 28

we took this a step further. after enrichment we added a condition node that checks company size. if its over 50 employees it goes to our enterprise sales table and triggers a slack notification. under 50 goes to the self-serve table and gets an automated email sequence before this our SDRs were spending the first hour of every day just sorting through leads manually. now the table is pre-sorted when they sit down in the morning