Q&A
we have a simple lead capture form on our site. name and email, thats it. we keep it short on purpose because conversion drops if we add more fields
problem is the sales team then has to go manually look up each lead on linkedin to find their company, title, company size etc before they can even decide if its worth following up. takes forever and honestly most reps just skip it and call everyone which wastes everyones time
is anyone using the enrichment stuff here to automatically fill in company data after someone submits the form? ideally i want:
- form comes in with just email
- enrichment runs and pulls company name, title, maybe company size
- result goes into a table so sales can filter and prioritize
we were paying for clearbit before and it was like $500/mo for what felt like a lookup API. hoping theres something simpler here
AH
Ashley Hernandez 路 Mar 28
yep this is exactly what we do. the setup is basically form trigger > enrichment node > write to TinyTable
the enrichment node takes the email and returns whatever it can find - company, title, linkedin url, company size, industry. you map those fields to columns in your table and the whole thing runs automatically
hit rate depends on the email obviously. work emails (like john@acme.com) enrich really well, gmail/yahoo addresses not so much. for us its about 70-80% match rate on work emails which is good enough since those are the leads we care about anyway
RT
River Thompson 路 Mar 28
wait this is included? like i dont need a separate enrichment subscription?
its part of the platform yeah. credits based but way cheaper than standalone enrichment tools. we were paying clearbit too and this saved us a good chunk
PW
Phoenix Walker 路 Mar 28
we took this a step further. after enrichment we added a condition node that checks company size. if its over 50 employees it goes to our enterprise sales table and triggers a slack notification. under 50 goes to the self-serve table and gets an automated email sequence
before this our SDRs were spending the first hour of every day just sorting through leads manually. now the table is pre-sorted when they sit down in the morning
JH
Jamie Hernandez 路 Mar 28
following. we need this badly
one thing worth doing is adding a fallback. if enrichment doesnt return a match (gmail addresses etc) we still save the lead to the table but flag it as "needs manual review". that way nothing gets lost but the team knows which ones need a linkedin lookup
also protip set up a table view that filters to only enriched leads with company size > 20. thats your hot list right there
MH
Michelle Harris 路 Mar 28
the slack notification on enterprise leads is a great idea. stealing that
DM
David Martinez 路 Mar 29
thanks everyone this is really helpful. one thing though - the enrichment seems to work better for US companies than international ones. weve got a lot of leads from europe and the match rate there is noticeably lower. not a blocker but something to be aware of if youre not US focused
PR
Parker Ramirez 路 Mar 29
this is exactly why i signed up. the form > enrich > table pipeline is chef kiss
great use case. the form > enrichment > table combo is one of the most popular setups on the platform. good tips in here about the fallback handling and routing by company size
DM
David Martinez 路 Mar 30
update for anyone reading this later - set the whole thing up in about 30 min. form > enrich > table with a condition for company size routing. match rate on work emails is solid, personal emails not so much but thats expected. already cancelled our clearbit subscription. the SDR team is very happy
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