Q&A
were moving our transactional emails in-house (order confirmations, shipping updates, etc). couple questions:
- can we use our own branding (colors, logo, fonts)?
- are there dynamic fields like customer_name, order_number etc?
- can we preview how it looks on mobile vs desktop?
- is there a way to test deliverability before sending to real customers?
we were using sendgrid dynamic templates before but the editing experience was painful. literally editing json to change a heading
the email builder is visual drag and drop. to answer your questions:
- branding: yes full control over colors, logo, fonts
- dynamic fields: yes, you insert variables that get replaced with actual data at send time. its visual, you dont edit raw code
- mobile preview: yes theres a toggle to switch between desktop and mobile view
- deliverability testing: you can send test emails to yourself. for full deliverability testing id still recommend running through mail-tester.com
its way better than editing sendgrid json lol. you can design a full branded template in maybe 20 minutes
thanks this covers everything i was wondering about. the visual builder is a big selling point for us since our marketing team needs to update templates without developer help
the mobile preview is clutch. our open rate is like 70% mobile so if the email looks bad on phones its basically useless
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